In countries like the UK, the hair and beauty industry generated £4.56 billion ($5.7 billion) in turnover in 2022-2023, and the number of hair and beauty businesses increased by 2% year over year, according to National Hairdressers and Barbering Foundation. However, a compelling 72% of respondents from a recent NielsenIQ report agreed that there is a gap in beauty offerings for the textured hair consumer.Textured hair is often characterized by its unique curl patterns and diverse needs, representing a significant segment within the beauty market. In 2022, NielsenIQ reported that the spending power of Black beauty consumers—a significant group of those with textured hair—sat at $7.4 billion, and was expected to reach $1.8 trillion in 2024. Despite this, mainstream beauty retailers and brands have largely failed to adequately cater to the specific requirements of individuals with textured hair, resulting in consumers with textured hair having to frequently encounter a lack of suitable product options, inconsistent advice, and a sense of exclusion within the beauty industry.“These were some of the issues we had to address when putting together The Texture Gap Report [a comprehensive and data-driven profile of the Type 4 textured hair consumer],” Winnie Awa, founder and CEO of Carra, says to BeautyMatter. Against this backdrop, Carra, a company dedicated to revolutionizing the world of textured haircare through personalized product recommendations and expert guidance, has emerged.